The Pluses and Minuses of Online Shopping Essay

The Pluses and Minuses of Online Shopping - Essay Example(Kenney, M. & Curry, J., 1999)solely although this newfangled idea has gone this far, research on the subject of e-commerce and mesh merchandise remains mostly confined to the difficulties encountered by companies going online, including its advantages and disadvantages to them. An important aspect of the phenomenon yet to be fully explored is the sentiment and positioning of consumers toward online shopping. As attempts get underway to create the ultimate e- stroll, the question may be asked Are the consumers voluntary and ready to accept and patronize such a store in place of the shopping mallThis research project will thus give a fresh look at Internet marketing from the perspectives of the consumers. It will seek to identify the advantages and disadvantages the consumers derive from online shopping, with the end in view of determining whether the marketing process helps promote consumer welf ar and interests at all, th e way the traditional stores do so.9) In going to the even stores, one has to contend with the traffic and pollution, spend for the thrift and search for a parking space that is practically not there. Do these count as arguments for buying online insteadCorporations, both established and new, are round to the Internet to create new markets and reorganize existing markets. It began in 1990 when the US National Science mental institution approved the use of the Internet for non-academic uses. From only 5 one thousand million users in 1993, the figure jumped to 62 million in 1997 and 100 million in 1998. According to Internet provider Uumet Technologies, Internet traffic continues to stunt woman every 100 days that this has become one of the fastest adoption rates any engineering has ever experienced. (Yang, S., 2001) Worldwide, there could be 550 million users and a far greater number of .com sites. The latter websites are made up of companies engaged in online retail of all sor ts of products and services.E-commerce is transforming the traditional retail industry. For this business sector, e-commerce is eliminating the cost of retail branches, thus lowering the initial entry costs and the fixed costs associated with retail stores. (Kenny, M. &