Where do we want to be and how might we get there (Blacks Leisure Essay

Where do we want to be and how might we get there (Blacks Leisure Group plc) - Essay Example A complete analysis is taken in account to know the real position of the firm in the market place, renewal of strategies that will help to achieve the next five years goal. The firm is facing severe and serious challenges as it is internally weak and facing different external pressures. The firm has very weak supply chain management and facing losses due to its many stores which are poor in their yearly sales. The customer expectations and competitors are high and they are dealing with prices to capture maximum market share. The yearly profit is zero due to the formation of many unwanted goods. The firm is internally weak due to lack in leadership and is unable to gain talented employees. The firm is not including any system of grooming that will transfer a smooth power in the hierarchy. The firm lacks sustainability strategy which is another main weakness of the firm. Their marketing for their brand is very weak and this is the reason that their brand is not famous in the market. Moreover, the firm is holding their stores at location which does not cause convenience to the customers. The inventory control system of the firm is also very weak and requi res many software upgrading. The firm is required to revamp its management and strategies. Moreover, the firm is required to tune up its supply chain management and should enhance its marketing to appeal the customers. Black Leisure Free spirit brand and women’s sport wears are the most attractive in the market and these brands are providing yearly revenue to the firm. They are operating a surf academy to attract new customers. Furthermore, it is a known name in the market due to its oldest working and that is the major advantage to the firm. The competitive position of the firm within the UK market is very weak and reason is their yearly loss and unable to attract the customer. As already mentioned, that the competitors are using the price technique to attract many